Our team of experienced digital marketing specialists are on hand to help you achieve your business and marketing goals. Your success is our success, and our objective is always to help you build and maintain a successful online business, putting your brand ahead of the competitionStart talks
At Globalspec Tech. we deliver strategies based on a proven digital marketing methodology. A key component of this methodology is a process model that provides a framework and logical sequence to follow, ensuring that all elements of strategy development and implementation are incorporated to meet your marketing requirements. Once in place, our digital strategy will enable you to make informed decisions and help you steer your business more successfully online.
We understand how companies can leverage digital technology for growth, and this is where we can help you create your digital marketing strategy, guiding you through its process, preparation and implementation.
Our step-by-step process focuses on key aspects that need to be considered when building a digital marketing strategy. You may have some of these areas very well defined where others may need attention.
We will work with you to develop a comprehensive digital marketing strategy including detailed tactics, actions, and importantly control, for ongoing monitoring and improvement. By the end of the process, you’ll see your brand and your customer in a whole new light.
We integrate all aspects of SEO to boost your rankings and achieve greater visibility for your brand
Our SEO experts use strategies, techniques and tactics to secure high-ranking placement across search engine results pages. We will work with you and your brand, architecting your website from the bottom up, and focusing on all essential components of SEO.
Good technical SEO will form the foundation of your website and it’s important that we get this right first. An optimised technical SEO will improve web crawling and ensure your site content is indexed by the search engines. This positions your content and links in the best possible marketing environment so you can shine in the search engine results without any obstacles. Technical SEO is constantly changing and becoming more complex and sophisticated, therefore our team of experts in this aspect have continuous training to ensure we are always at the cutting edge of new advances in methods and technologies.
Online promotion, whether it’s advertising, publicity or email marketing can play a significant role in building your brand presence, whatever your goal, be it brand recognition, lead generation or higher conversion rates on your website.
As online technology, platforms and consumer behaviour continue to develop at a fast pace, we have the right people, skills, and experience that mix creativity with digital innovation to deliver the best possible online promotions for you and your brand. Whether you have a defined promotional strategy that requires execution or are looking to create a specific campaign, we can help you get the best return on investment out of your marketing budget.
Depending on the direction of your digital marketing strategy, we can provide an online promotional mix of inbound and outbound services that will meet your marketing objectives. The first thing is to ensure that the basics are in place, so a fully optimised website, user interface, SEO, plus any relevant promotional add-ons become the foundations of your strategy. We will then work with you to define the contents of a campaign. The use of SEM and PPC on search engines, like Google AdWords is a good way of increasing your website traffic. And where required we will use Dynamic Search Ads to help fill any gaps in your keywords-based campaigns.
To achieve long term growth, social media is a good way of building brand equity, improving customer service, reaching new customers and collecting customer feedback. Combine this with a content marketing strategy focused on creating and distributing valuable, relevant, and consistent content will ensure that you attract and retain a clearly-defined audience and ultimately build recognition, new customers and loyalty to your brand.
Once we have a media campaign plan, our team will work on your branding and messaging to deliver impactful design, copywriting and content that is unique to your brand. We will utilise the latest technologies of voice and video were necessary to appeal, in the right way, to your audience.
Achieve your marketing goals with a scalable, personalised email campaign
With email marketing, you have complete control of what, how, when and the way you communicate with your customers. It’s more than communication that ends up in someone’s inbox, it’s all about making sure you are sending each audience a message that resonates with them. Therefore running a successful, well thought out campaign, is the key to email marketing success.
It’s not only data and strategy that makes your email campaign a success, but it’s also crucial that the email looks the part and responds as it should. To do this, we have a team of designers and copywriters who will bring your campaign to life, and provide the right tone, messaging and imagery to create the best value for your customers.
There are many ways to calculate the success of an email campaign so together we will define what KPIs need to be in place and how we can help you achieve them. When your campaign is launched we will set up a dashboard to monitor, measure and refine it as necessary.
At Globalspec Tech. we have what it takes to make your email campaign is a success.
Creating the ultimate social networking experience
People are highly receptive to digital experiences tailored to them, and for a brand to make this connection with its customers, there can be no such thing as a one-size-fits-all social strategy. So however small or large your business is, your campaign must be as unique as the brand itself.
Content is at the heart of any social media campaign, and many brands tend to focus on what they want to share with their audience rather than what their audience actually wants to see. And a well-defined strategy will dictate which platforms best serve the brand.
We work with customers to help define their requirements, from online reach to targeted content, and we will work with you to ensure that you get the best value out of your networking presence. When developing social strategies, we do this based on brand objectives, choosing the best channels and technologies for communicating with target audiences.
There are a number of things to consider when preparing your social media branding strategy. Whatever stage you are at in this process, including the following elements will help you build an authentic brand image ensuring that you amplify your media strategy efforts.
Let’s work together to develop a targeted social media campaign and create the best possible experience for your customers.