Digital Marketing

Creating an effective promotional campaign will lead to new customers, sales leads, social followings and backlinks to your website

Online promotion, whether it’s advertising, publicity or email marketing can play a significant role in building your brand presence, whatever your goal, be it brand recognition, lead generation or higher conversion rates on your website.

As online technology, platforms and consumer behaviour continue to develop at a fast pace, we have the right people, skills, and experience that mix creativity with digital innovation to deliver the best possible online promotions for you and your brand. Whether you have a defined promotional strategy that requires execution or are looking to create a specific campaign, we can help you get the best return on investment out of your marketing budget.

Depending on the direction of your digital marketing strategy, we can provide an online promotional mix of inbound and outbound services that will meet your marketing objectives. The first thing is to ensure that the basics are in place, so a fully optimised website, user interface, SEO, plus any relevant promotional add-ons become the foundations of your strategy. We will then work with you to define the contents of a campaign. The use of SEM and PPC on search engines, like Google AdWords is a good way of increasing your website traffic. And where required we will use Dynamic Search Ads to help fill any gaps in your keywords-based campaigns.

To achieve long term growth, social media is a good way of building brand equity, improving customer service, reaching new customers and collecting customer feedback. Combine this with a content marketing strategy focused on creating and distributing valuable, relevant, and consistent content will ensure that you attract and retain a clearly-defined audience and ultimately build recognition, new customers and loyalty to your brand.

Once we have a media campaign plan, our team will work on your branding and messaging to deliver impactful design, copywriting and content that is unique to your brand. We will utilise the latest technologies of voice and video were necessary to appeal, in the right way, to your audience.

Achieve your marketing goals with a scalable, personalised email campaign

Impactful, timely and relevant email campaigns are still the most effective way of connecting with your leads and turning them into customers.

With email marketing, you have complete control of what, how, when and the way you communicate with your customers. It’s more than communication that ends up in someone’s inbox, it’s all about making sure you are sending each audience a message that resonates with them. Therefore running a successful, well thought out campaign, is the key to email marketing success.

How we can help you

We will help you understand the data that is available at your fingertips, how to manage it, and how to develop a successful strategy with engaging content for your audiences. The first thing we will do is gain insight into your sales and marketing objectives following key aspects within our 360 brand management process. Then we will prepare a strategy based on the following criteria:

• Understand your buyer’s profile and persona
• Email list preparation and segmentation
• Sales funnel development and growth strategy
• Branding, messaging and campaign development
• Automation process and frequency

It’s not only data and strategy that makes your email campaign a success, but it’s also crucial that the email looks the part and responds as it should. To do this, we have a team of designers and copywriters who will bring your campaign to life, and provide the right tone, messaging and imagery to create the best value for your customers.

There are many ways to calculate the success of an email campaign so together we will define what KPIs need to be in place and how we can help you achieve them. When your campaign is launched we will set up a dashboard to monitor, measure and refine it as necessary.

At Globalspec Tech. we have what it takes to make your email campaign is a success.

Creating the ultimate social networking experience

We deliver timely, highly targeted social media campaigns with content that is insightful and valuable to your customers. From startups to well-established brands, we can provide a social media solution that provides customers with exactly what they want to see.

People are highly receptive to digital experiences tailored to them, and for a brand to make this connection with its customers, there can be no such thing as a one-size-fits-all social strategy. So however small or large your business is, your campaign must be as unique as the brand itself.

Content is at the heart of any social media campaign, and many brands tend to focus on what they want to share with their audience rather than what their audience actually wants to see. And a well-defined strategy will dictate which platforms best serve the brand.

We work with customers to help define their requirements, from online reach to targeted content, and we will work with you to ensure that you get the best value out of your networking presence. When developing social strategies, we do this based on brand objectives, choosing the best channels and technologies for communicating with target audiences.

There are a number of things to consider when preparing your social media branding strategy. Whatever stage you are at in this process, including the following elements will help you build an authentic brand image ensuring that you amplify your media strategy efforts.